Author(s): David Cotton, David Falvey, Simon Kent
Publisher: Pearson ESL
Date : 2001
Pages : 177
Format : PDF
OCR : N
Quality : Excellent
Language : English
ISBN-10 : 0582434645
*Learn from stimulating authentic materials such as the world-renowned Financial Times *Enhance language and business skills through case study tasks. Based on realistic business scenarios, these tasks give students an opportunity to practice *Tailor your lessons to the individual needs of your students with the wide range of components and specialist titles available.
From the Back Cover
Now students of all abilities can feel comfortable and confident in any business situation with the language program designed especially for them! Developed in association with the Financial Times, Market Leader is the definitive business English course, with flexible, up-to-date materials reflecting today?s dynamic business environment.
This four-level series ? with a brand-new course for beginning students ? develops language skills, expands vocabulary, and increases students? grasp of business concepts with:
* Coverage of relevant business topics, including ethics, globalization, branding, leadership, and innovation.
* Material drawn from a wide range of respected business sources and supported by language and skills exercises and useful case studies.